Every company has a critical number- a financial figure that has the biggest impact on their success.  For every company it is different. It is dependent on a number of factors. It could be industry related, economy related, financially related, or business cycle related. Whether it is gross revenue, profit before taxes (PBT), debt to equity ratio, or cost of goods to sold (COGS) this number could make or break your company.   

Identifying your critical numbers is essential. It clarifies where you should focus your efforts, what business processes need to be improved and identifies the weakness of your organization. Do you know your critical number?

Although many CEOs may think they know the answer, our research begins to uncover the truth behind the impact of key financial measures on bottom line results.  Certain financial information has a greater impact than most executives think.  Success Profiles' Integrated Performance Measurement and Ratio Analysis identify and track critical numbers that have the greatest impact on financial performance.

Ratio Analysis
Integrated Measurement