It's common understanding in business that to improve financial performance an organization must either decrease costs, increase revenue, or a perform a combination of these two.  However,  many times a company's approach to improving their financial performance through these methods is flawed. For example, to decrease costs some companies choose to layoff employees or decrease employee benefits. What companies do not take into account is the impact these actions will have on employee moral.

Although there approach may provide short term financial benefit, the long term effects may be determental. The only way to maintain long-term financial success is through the continous improvement of business practices and business processes.

Success Profiles' research indicates that there is a cause and effect relationship between business practices and financial performance. Companies who understand this link will implement the best long-term approach to improving their financial performance.