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What
if we told you that by systematically dumping half your existing
customers and ruthlessly screening new ones that you could
increase your profits ten-fold? What if your company
had a game plan to successfully cross-sell to existing customers
to double your "share of wallet?" By focusing on the
customers that are generating profits and honing in to their
untapped needs, you may find a wealth of business that is
waiting to be discovered. Success Profiles'
research has shown that up to 50% of an organization's customers
may not be generating profits for the organization.
Imagine firing half of your customers and actually increasing
your revenue and profits in as little time as one year.
Ask
yourself the following…
- What is the long-term economic value of your customers?
- Who is your company's most profitable customer?
- Which customers are your loss leaders?
- Which customers offer the greatest future for your company?
Answers to these questions bring new knowledge
and information to your organization that will have profound
benefits. Success Profiles' research will
help you answer these questions.
Market Research is defined as "the gathering
and evaluation of data regarding consumers' preferences for
products and services." Market research analysis looks
at the general market as a whole.
In addition to market research, at Success
Profiles, we offer "Marketplace Research." In
general, we define this as customer profiling and competitive
analysis. Customer profiling is the identification of
your company's current customers, their economic value, and
the formulation of a strategy to capture the most profitable
markets for your products and services. Competitive
analysis gathers information from your target market regarding
how you and your competitors are perceived. It identifies
"the best in class" and how your company compares. Marketplace
research used in combination with market research clearly
reveals your company's marketplace image and identity as well
as your competitive differentiators.
Success Profiles' research will help you create
a strategic vision that will identify the most valuable customers
and how to focus on them. The foundation of this vision
is to become a customer-centered organization that increases
consumer loyalty. With this vision, your company will
be able to position itself within its marketplace to maximize
its potent ional and realize peak performance.
How
can Success Profiles help your company get the
answers it needs? Ask
us…
See
GeoStrategies, Inc. Strategic Mapping Tools
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Marketplace
Research (Competitive Analysis)
